Google Adsense Earning Reports And Google Analytics Earning Reports Not Matching ?

If you use Google Adsense to monetize your websites and also use your Google Analytics account for monitoring the traffic, stats, revenue and in page analytics of the various pages of your website, you might have noticed some discrepancies between Adsense earnings.

Different Timezone Setting in Google Analytics And Google Adsense

Most of the times, your Google Analytics data should match closely with your Google Adsense data. Please note that in case you have set up your Google Analytics account on a different timezone than that of Google Adsense account, it is most likely that the data will never match.

In order to ensure that both the data are same and mirror copy of each other, make sure you choose the correct time zone while setting up your Analytics account.

The other day I checked my Google Analytics account and found out that the earnings reported are way lower than as they were reported in my Google Adsense account. Furthermore, ad impressions and other crucial data like CTR, ecpm were also not matching.

I got a little tensed and searched Google Adsense forum to check whether anyone else is also facing the same issue. I found that this is not a new incident, since occasionally various Adsense publishers have seen different data in Google Analytics and Google Adsense accounts, for a particular period of time.

Recently, the Google analytics team came up with an explanation article regarding the different sets of data in Adsense and analytics, explaining that this is a temporary glitch and a technical fault, the engineers are looking into it. You can check Google Analytics status dashboard to know the current status information of Google Analytics stats problem

We’re aware of a problem with Web Report affecting a majority of users. The affected users are able to access Web Report, but may not have access to the most recent data. We will provide an update by March 23, 2011 12:30:00 AM UTC+5:30 detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change

Hence, the problem is not related with the newer version or newer code of Google Analytics and things will be restored soon.

Mismatch of Data In Google Analytics And Google Adsense

On some occasions, several users have reported that their analytics data is nowhere close to what is reported in their Google Adsense account. Here are some example complaints which I found in Google webmaster help forum:

• Google Adsense shows X impressions but Google Analytics shows Y impressions: Perform a routine checkup of all the pages of your site where you are using the Google Adsense units. Double check the publisher ID used in your design template because in rare occasions, your design template or site architecture can malfunction and the publisher ID may be replaced with someone’s else. So even  if you continue to see the Adsense ads on your site, the Ad impressions or clicks won’t be counted in your Google Adsense account.

  Example: One user emailed me with the exact same problem and I found out that the WordPress theme he is using is a really crap one. The author of the WordPress theme has tweaked the code in such a way that if someone uses his layout, the publisher ID will get replaced with his own ID automatically.

  For security and other reasons, I am not mentioning the name of the publisher and the WordPress theme in question.

• The Analytics Code never LoadedIt can also happen that a large number of your site visitors closed the browser tab before the Google Analytics JavaScript was loaded. If you’re using the old Google Analytics code, it can happen that the Adsense units that are way up in the source code were loaded while the Google Analytics code which is placed on the footer, never loaded at all.
• Cookies Disabled: If a large number of users to your site have disabled cookies on their browser, the Analytics code will load but it won’t be able to track visitor information. In such cases, you will see lesser visitor counts and ad impressions in your Google Analytics account, when compared to Ad impressions in your Google Adsense account.
• Ad Blocker extensions: The same is true for Ad blocker browser extensions or desktop software which prohibit the rendering of Advertisements on a webpage.

For a complete list of reasons as to why the data in Google Adsense and Google Analytics show different values, check out this official help page of Google. if you still have no clue about the data mismatch, post your question to Google webmaster help forum.