Mailchimp, one of the reputed email marketing services has come up with a nice study regarding email subject lines. If you own an online business and want to write better email subject lines to grab the attention of your customer, to improve sales or to engage your audience – here are some tips worth a note:
- The best email subject lines are short, descriptive, and provide the reader with a reason to explore your message further.
- Trying to get the attention of the reader with splashy headlines will result in it being ignored.
- Avoid these words – Free, Help, Discount etc. This is because web workers are already familiar with such words and some of them may trigger their inbox’s spam filter. The result : Your message goes directly to the spam folder and remains there.
- Keep the subject line below 50 characters – nobody likes to read long sentences. Say more with less.
- Don’t repeat: If you are providing Newsletter subscription to your readers, try serving fresh content. Do not repeat the exact same subject line for all your newsletter campaigns.
- Personalization: Personalization such as including a recipient’s first name or last name does not significantly improve open rates. Providing localization, such as including a city name, does help.
- Frequency or Quality: Should you provide frequent newsletters or provide less but high quality stuff? The answer is both. High quality lists attract your customers while frequent updates keep them engaged so that they don’t forget your existence.
- Put yourself on reader’s shoes: Vague teasers, constant reminders, and pleas for money are not going to cut through the inbox clutter.
Here are some examples of good email subject lines:
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