Twitter is the craze these days, many people use Twitter for a wide variety of purposes. Some people use Twitter to promote their online and offline business, some use the microblogging site for promotion and branding while most of the users use Twitter to connect with family members, friends and online contacts.
But have you ever wondered whether anyone is noticing your Tweets? “Who is actually reading my Tweets?”, is the most important question on a person’s mind, if he/she uses Twitter a lot.
The folks at Pewresearch have put together a nice study which shows that despite of the high number of online people use Twitter, very few of them actually care to read Twitter updates on a regular basis. Only 24 % of the Tweeples check out their Twitter profiles several times a day, while most of the Twitter audience hardly login to the site twice a week.
Here are a few more observations from the research:
- 72 % Twitter users use Twitter to post updayes related to their personal life, activities and interests. While 62 % of the Twitter audience post Twitter status messages related to their Work and professional life, business or job.
- 55% of Twitter users post links to blog posts and news stories.
- 54% Twitter user post quotes and philosophical thoughts.
- 50 % of the entire Twitter user base rely on Retweets of their friends with only 18 % of them retweeting the links on a daily basis.
- 52% of Twitter users send direct messages to their friends and followers.
- 40% use Twitter to share photos with their followers using third party services like Twitpic, Yfrog and so on.
- 28% use Twitter to share videos with others
- 24% use the service to tweet their location.
Hence, it’s clear that not everyone is interested in your Tweets and updates which you post all day long. If you are using Twitter to promote your business, websites, blogs or other web services – it’s always recommended to create a dedicated Twitter account, just for the sake of promoting your business.
Also, make sure you follow the right genre of people, the people who think like you or are related to your professional career in some way or the other. Number of followers and following doesn’t count for anything if they are not related to the thing you are promoting.